🚨 Challenge

Vention is an innovative manufacturing automation platform that provides companies with a faster and more efficient way to design, order, and assemble custom industrial equipment. Despite their cutting-edge solutions, Vention faced key challenges in scaling their customer base and increasing revenue. Specifically, they encountered:

• Difficulty reaching the right decision-makers in manufacturing and automation sectors, leading to wasted outreach efforts.
  
  

• Sales team burnout, as they struggled to manage a high volume of leads with inconsistent results.
  
  

• Missed opportunities due to inefficient prospecting and lack of targeted messaging.

They were looking for a way to optimize their lead generation, reach their ideal clients, and convert more opportunities into successful sales.

✅ Solution

The AI Business partnered with Vention to design and implement a targeted outbound sales system focused on their manufacturing and automation prospects. The approach included:

• Identifying Client Pain Points: Researching target clients' core challenges such as high production costs, long lead times, limited flexibility in traditional manufacturing, and inconsistent quality in custom industrial equipment
  
  

• Systematic Outreach & Scalability: Building an automated email outreach system with personalized, pain-point-focused messaging that addressed specific manufacturing challenges and initiated meaningful conversations
  
  

• Lead Management & Quality Control: Implementing lead prioritization based on urgency and fit, segmenting prospects to focus on high-value opportunities, and continuously optimizing the outreach process
  
  

• Breaking the PPC Dependency: Shifting from expensive, low-converting PPC campaigns to targeted, pain-point-driven outreach that delivered higher quality leads at lower costs

💰 Results

Within just one quarter, Vention achieved:

• +$85K Additional Revenue: Directly resulting from improved lead generation and conversion strategies
  
  

• Streamlined Sales Process: Reduced sales team burnout through automation and better lead organization
  
  

• Enhanced Client Engagement: Stronger relationships with target clients and increased repeat business through more effective messaging and targeting