Vention
Vention, a manufacturing automation platform, faced significant obstacles in scaling their customer base despite their cutting-edge solutions.
Client
Vention
Services
Industrial Automation
🚨 Challenge: Vention was having difficulty reaching decision-makers in manufacturing sectors, sales team burnout from managing high-volume leads with inconsistent results, and missed opportunities due to inefficient prospecting and lack of targeted messaging.
✅ Solution: The AI Business partnered with Vention to design and implement a targeted outbound sales system focused on their manufacturing and automation prospects. The approach included:
Identifying Client Pain Points: Researching target clients' core challenges such as high production costs, long lead times, limited flexibility in traditional manufacturing, and inconsistent quality in custom industrial equipment
Systematic Outreach & Scalability: Building an automated email outreach system with personalized, pain-point-focused messaging that addressed specific manufacturing challenges and initiated meaningful conversations
Lead Management & Quality Control: Implementing lead prioritization based on urgency and fit, segmenting prospects to focus on high-value opportunities, and continuously optimizing the outreach process
Breaking the PPC Dependency: Shifting from expensive, low-converting PPC campaigns to targeted, pain-point-driven outreach that delivered higher quality leads at lower costs
💰 Results: Within just one quarter, Vention achieved:
+$85K Additional Revenue: Directly resulting from improved lead generation and conversion strategies
Streamlined Sales Process: Reduced sales team burnout through automation and better lead organization
Enhanced Client Engagement: Stronger relationships with target clients and increased repeat business through more effective messaging and targeting