Varinity
Varinity is a Venture Studios, based in Dubai. They invest into Web-3 protocols, while becoming a strategic partner to help them with GTM launch.
Client
Varinity
Services
Venture Studio
🚨 Challenge: Varinity didn't know how to reach decision-makers, investors that had history of investing in Venture Studios like Varinity.
✅ Solution: The AI Business implemented a fully autonomous, AI personalized cold email system, that sent out 300 emails/day to their ideal investors. The approach included:
Defining the ICP: Our AI system qualified investors by analyzing their past investments. Reaching out to angel investors with higher liquidity pools
Writing Personalized Outreach That Feels 1:1 Developing AI personalized messaging and multi-step email campaigns to initiate meaningful conversations
Sales Automation: Utilizing automation to manage lead capture, follow-ups, and pipeline tracking efficiently
Lead Nurturing: Implementing processes to qualify and nurture prospects, guiding them smoothly toward conversion
💰 Results: Within 3 weeks, Varinity was talking to 5+ investors/week, along with 10 qualified prospects/week for their agency side. By sending out 150 emails/day:
15+ Appts: Directly resulting from targeting high-intent investors + prospects
Faster Pipeline Movement: Started booking qualified appointments on day 1
Replicable System: Varinity was able to use the same system for their clients as well.